Fixing Revenue & Cash Flow Problems—Fast, Strategic, and No Fluff.

Real Revenue. Real Cash. Real Fast. PERIOD.

My Story: From Corporate Exec to Growth Fixer

I still remember the frustration of watching businesses struggle unnecessarily—not because they lacked great products, hardworking teams, or big ideas, but because their revenue and cash flow had hit a wall and they didn’t know why.

Early in my career, I was deep in the trenches, working with leadership teams trying to drive growth in high-pressure environments. I’ve been the one staring at the numbers late at night, wondering why revenue wasn’t moving. I’ve built and led teams, sat with decision-makers, and launched growth initiatives that worked—and some that didn’t.

Through it all, I learned this:

Revenue problems aren’t random. They’re predictable—and fixable.

The key is finding the real problem, not just chasing symptoms.

That’s why I built Discover Traction: to help business owners and executives quickly find and fix the revenue and cash flow roadblocks that are holding them back—without fluff, wasted spend, or unnecessary complexity.

Pattern Recognition From 1000+ Business Analyses

Throughout my career, I've had the unique opportunity to analyze over 1,000 businesses across diverse industries—reviewing their P&Ls, balance sheets, cash flow statements, and operational metrics. This extensive analytical experience has given me pattern recognition capabilities that few consultants possess.

What I've consistently discovered is that revenue and cash flow problems are rarely caused by a single factor. The businesses that struggle most are dealing with interconnected issues across multiple areas:

• Marketing strategies disconnected from sales execution

• Pricing models that undermine cash flow

• Operational inefficiencies creating delivery bottlenecks

• Financial management practices that obscure the true health of the business

• Strategic decisions that solve one problem while creating three more

This comprehensive perspective allows me to quickly identify not just symptoms, but root causes—and more importantly, which fixes will create the fastest impact on your bottom line.

Areas of Expertise

Unlike specialists who view everything through their narrow expertise lens, I see the complete picture of how your revenue engine functions (or doesn't) across departments and processes. This means you get holistic solutions that address the real constraints in your business, not just band-aid fixes to surface-level problems. 

My expertise spans all critical aspects of your revenue engine:

• Financial Analysis & Cash Flow Optimization

• Revenue Model & Pricing Strategy Development

• Sales Process Engineering & Conversion Improvement

• Strategic Growth Planning & Execution

• Business Model Evaluation & Restructuring

• Operational Efficiency & Scalability Implementation

• Quick-Win Identification & Rapid Revenue Enhancement

The Problem I Saw in the Market

Most business leaders feel like they’re doing everything right, yet their revenue has stalled, their cash flow is unpredictable, and growth feels harder than it should.

When they try to fix it, they run into the same problems:

• Big consulting firms give you strategy decks but no execution.

• Marketing agencies push ad spend but don’t solve core revenue bottlenecks.

• Fractional execs help internally but don’t deliver fast, measurable results.

The truth? Revenue growth isn’t about hiring more people or spending more on ads. It’s about finding the invisible breaks in your revenue engine—and fixing them fast.

That’s where I come in.

My Approach: Problem-Solving Without the Fluff

Every engagement follows a clear 3-step path: Discover, Diagnose, and Deploy. No guesswork—just focused execution.

Here’s how I help businesses go from stuck to scaling:

1. Find the Real Problem Fast   >>>   Instead of treating symptoms, I identify what’s actually blocking revenue & cash flow.

2. Prioritize for Immediate Impact   >>>   We tackle high-leverage fixes first for fast, visible results.

3. Deliver Actionable Plans   >>>   Every engagement is built for execution—whether your team implements or I guide them.

The result? More revenue, better margins, stronger cash flow—and a business that scales profitably.

My Background & Track Record

• 30+ years of experience in corporate strategy, product growth, and marketing

• $100M+ in revenue influenced across multiple industries

• 4 startups founded, including 1 successful exit

• Deep expertise in revenue optimization, growth marketing, and business execution

I’ve helped businesses break through revenue ceilings, fix cash flow leaks, and build growth engines that actually work.

Why Work With Me?

If you’re stuck, you don’t need another theory. You need real revenue, real cash, and real fast results.

That’s what I do.

Ready to get traction? Let’s talk.